Growth experiments

Hypotheses tested,_

A/B tests, onboarding flow optimizations, and pricing experiments — every test I've run with data, methodology, and honest outcomes.

10 Published Articles

Experiments · Lab

Onboarding flow A/B test

Growth-40% churn

TestsA/B Live

MethodData-led

VelocityWeekly

Real data only

Documented in Growth Experiments and Analysis

Sep 1, 2026 7 minute read

SaaS Growth Strategies: The 4 Levers That Compound

SaaS growth runs on four levers: acquisition, activation, retention, and referral. Most teams pour 80% of their effort into acquisition, which is the weakest of the four. Improve all four by 15% each and the compounding effect is roughly 75%. Before you raise ad spend, check whether your cohort retention curve flattens. If it never does, more traffic just burns cash faster.

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Aug 20, 2026 7 minute read

SaaS Customer Lifetime Value: How to Calculate True LTV

SaaS Customer Lifetime Value (LTV) estimates the total gross profit an average customer account produces before cancelling. Accurate LTV requires multiplying average revenue per account by gross margin percentage, then dividing by monthly customer churn. Using top-line revenue instead of gross profit artificially inflates customer value and leads to dangerous acquisition spending.

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Aug 16, 2026 11 min read

Sales Compensation SaaS Guide: Quotas, Splits, and Math

Designing a sales compensation SaaS plan requires balancing rep pay with unit economics. This guide breaks down OTE splits, quota ratios, accelerators, and worked commission formulas.

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Jun 7, 2026 13 min read

SaaS Growth Experiment Framework: Run Tests That Actually Move MRR

A SaaS growth experiment framework is the difference between random tactics and a repeatable growth engine. In this article, I show you the exact method I use in my growth work to design, run, and learn from growth experiments , including one test that moved our activation rate by 22%.

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May 2, 2026 4 min read

SaaS Customer Discovery: Frameworks to Validate Your Idea

Building without validation is financial suicide. Discover the exact SaaS customer discovery frameworks and questions I use to isolate urgent pain points, validate willingness to pay, and build software that scales sustainable MRR.

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May 1, 2026 7 min read

How to Validate Your SaaS Idea Before Writing Code

Learn how to validate your SaaS idea before writing code. Use this 5-step framework, real-world examples, and actionable tips to find product-market fit.

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Feb 26, 2026 18 min read

SaaS Unit Economics: CAC, LTV and Payback Explained

SaaS unit economics shows whether your growth is actually healthy. This guide explains CAC, LTV, gross margin, churn, LTV:CAC, and CAC payback in plain language so you can stop funding weak acquisition and make better growth decisions.

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Feb 10, 2026 13 min read

SaaS Metrics That Matter: A Learn-Test-Improve Framework

Most founders track too much data and gain too little insight. In this guide, I cut the vanity metrics and share the Learn-Test-Improve framework to reveal the acquisition, activation, and retention levers that truly scale a SaaS business.

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Feb 8, 2026 5 min read

ARR vs. MRR: Which Metric Actually Matters for Your Exit?

Confused by SaaS revenue? Learn strictly when to prioritize Annual Recurring Revenue vs. Monthly Recurring Revenue to drive valuation, manage cash flow, and maximize exit multiples.

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